Andrei Aciobanitei
Andrei Aciobanitei
Paid Media Specialist | Meta & Google Ads Expert
Hi, I'm Andrei!
I specialise in
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Meta
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Google
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Advertising
- Meta
- Advertising
This is my personal portfolio!
Looking to maximize your Meta Ads and Google Ads performance? I help businesses scale profitably with data-driven, performance-focused advertising strategies.
As a Paid Media Specialist, I focus on:
✔ Meta Ads & Google Ads Campaign Management – Optimizing budgets, targeting, and creatives to boost ROI.
✔ Conversion & Performance Tracking – Setting up Meta Pixel, Google Tag Manager, and GA4 for accurate attribution.
✔ Ad Creative Strategy – Crafting compelling ad copy, visuals, and A/B testing to improve engagement and conversions.
✔ Full-Funnel Advertising – Running campaigns across awareness, consideration, and conversion stages to maximize results.
I’ve worked with e-commerce brands, local businesses, and service-based companies, helping them scale with profitable paid social and paid search campaigns.
Let’s connect and turn your ad spend into real business growth!
I specialize in performance-driven advertising on Meta and Google Ads, helping businesses grow through strategic paid social and paid search campaigns. My approach combines data analysis, audience targeting, and creative optimization to deliver high-converting ad campaigns that maximize return on investment.
With expertise in campaign strategy, budget management, and conversion tracking, I ensure that every ad dollar is spent efficiently. Whether it’s scaling e-commerce sales, generating leads, or improving ad performance, I create tailored solutions that align with business goals.
Let’s optimize your paid media strategy and turn ad spend into measurable success.
- Experience
My Experience in Paid Media
-2024 - Present
Digital Marketing Executive
Worked on a temporary contract supporting digital marketing initiatives across various industries, including Training, Web Development, and Digital Marketing. Managed paid social campaigns, delivering a 25% increase in ROI through optimized targeting and creative strategies. Maintained accurate pacing and performance monitoring to ensure campaigns stayed within budget and exceeded KPIs. Implemented tracking solutions such as Meta Pixel and Google Tag Manager to provide actionable insights and improve campaign performance.
-2024- Present
Digital Marketing Experience
Starting in 2023, I have significantly enhanced my digital marketing skills through practical experience with JobPrepped. I have created and implemented comprehensive brand awareness campaigns and content marketing strategies, leading to increased monthly leads. My expertise includes designing PPC campaigns, optimizing landing pages for higher conversions, and developing targeted audiences to maximize ROI. I have also managed CRM systems, automated lead generation workflows, and utilized tools like Ahrefs and SEMrush for competitor analysis and SEO optimization.
Education
Education & Certifications
2022 - 2026
BSc (Hons) Computing
I have chosen computing as a field of study because of its increasing relevance to digital marketing, particularly with the rise of AI-driven automation and data analytics. Developing expertise in data analysis, digital systems, and marketing technologies to enhance paid media strategies and campaign performance.
May 2024 – May 2025
Marketing Director Course
Advanced training in strategic marketing, leadership, and digital transformation, with a focus on AI-powered advertising, paid media strategy, and performance marketing.
May 2024 – May 2025
AI for Business Course
Exploring the role of AI in marketing, automation, and decision-making, applying AI-driven insights to improve campaign efficiency and ad performance. This course covers predictive analytics, machine learning applications, and AI-powered advertising tools, equipping me with the knowledge to optimize paid media strategies and data-driven marketing campaigns. Learning how to leverage AI for audience segmentation, personalized ad creatives, and automated bidding strategies to maximize return on ad spend (ROAS).
Certifications
✅ Meta Certified Media Buying Professional
Proven expertise in planning, executing, and optimizing Meta Ads campaigns to maximize ROI. Covers advanced audience targeting, budget allocation, and performance tracking strategies.
✅ Meta Certified Digital Marketing Associate
Recognizes proficiency in Meta’s advertising ecosystem, including campaign objectives, ad formats, audience segmentation, and analytics for Facebook and Instagram Ads.
Certifications
✅ Google Ads Search Certification
Demonstrates expertise in Google Search Ads, including keyword strategy, ad copywriting, bidding models, and campaign optimization to improve visibility and conversions.
✅ Google Analytics 4 Certification
Validates advanced skills in GA4 tracking, data analysis, and performance measurement to improve marketing strategies and ad performance tracking.
Services
Meta Ads & Google Ads Management
Meta Ads (Facebook & Instagram Advertising)
Strategic Meta Ads campaigns designed to maximize conversions, engagement, and ROI. I create data-driven advertising strategies that align with your business goals, ensuring your ad spend generates measurable results.
What I offer:
✔ Campaign Strategy & Setup – Structuring ad campaigns for different funnel stages (Awareness, Consideration, Conversion).
✔ Audience Targeting & Segmentation – Leveraging interest-based, lookalike, and retargeting audiences for maximum impact.
✔ Creative & Ad Copy Optimization – A/B testing visuals, headlines, and ad formats to improve CTR and ROAS.
✔ Budget & Bid Strategy Optimization – Ensuring the most efficient allocation of ad spend for the best performance.
✔ Performance Tracking & Analytics – Setting up Meta Pixel, Conversion API, and in-depth reporting for accurate attribution.
Google Ads (Search, Display & Performance Max)
Optimized Google Ads campaigns tailored to drive high-intent traffic and maximize conversions. Whether you’re focused on lead generation, e-commerce, or brand awareness, I help you scale efficiently.
What I offer:
✔ Google Search & Display Campaigns – Running high-performing ads with keyword targeting and compelling ad copy.
✔ Performance Max & Shopping Ads – Optimizing e-commerce campaigns to increase sales and ROAS.
✔ Retargeting & Audience Strategies – Reaching users at different buying stages for better conversion rates.
✔ Conversion Tracking & Attribution – Implementing Google Tag Manager, GA4, and UTM tracking for accurate data insights.
✔ Continuous Testing & Optimization – Running A/B tests on bidding strategies, keywords, and landing pages.
-Testimonials
Client Feedback
I was struggling to make my Meta Ads work until Andrei stepped in and completely transformed my campaigns. He fine-tuned my targeting, optimized my creatives, and introduced me to better budget allocation strategies. Within just a few weeks, I saw a significant drop in my cost per conversion and a noticeable increase in quality leads. Andrei’s expertise and dedication made all the difference!
Working with Andrei was a game-changer for my e-commerce business. He restructured my Google Ads campaigns, set up better tracking, and implemented a full-funnel strategy that boosted my ROAS by 40%. His knowledge of performance marketing and ability to test and optimize every aspect of our paid media campaigns was exactly what we needed. I highly recommend Andrei to anyone looking for a serious improvement in their advertising results.
Andrei is a highly motivated and skilled paid media specialist who continuously strives to improve his craft. Throughout my training, he demonstrated a strong understanding of Meta and Google Ads, always eager to apply advanced strategies and optimize campaigns for maximum performance. His analytical mindset and commitment to data-driven decision-making set him apart. I have no doubt that any business working with Andrei will see measurable improvements in their ad performance.
-Let's Connect
Get in touch
Have questions or want to discuss how I can help with your digital marketing needs? Fill out the contact form to get in touch. I look forward to connecting with you!
Stay updated with my latest projects and connect with me on LinkedIn.